Combating Transgender Ideology
Short-form productions highlighting de-transitioner testimonies nationwide.
2024
American Principles Project PAC
Context
In recent years, media narratives have heavily pushed the idea that our youth can swap genders, leading to a surge in medical interventions.
Voices of de-transitioners, who speak out about the abuse to which they were subjected, bring critical attention to the need for protection of children from this harmful radical agenda.
Approach
We produced videos featuring the testimonies of de-transitioners Laura Becker and Chloe Cole and srategically deployed them during the 2024 presidential election in key battleground states, including Wisconsin, Pennsylvania, and Georgia.
Laura Becker Ad
In this ad, Laura Becker shares her journey of regret and recovery after undergoing a gender transition in her youth, emphasizing the lack of informed consent and the lasting physical and emotional impacts.
Chloe Cole Video
In this social media production, Chloe Cole recounts her experience of transitioning as a teenager, including undergoing a double mastectomy at 15, and later de-transitioning after realizing the irreversible harm caused by misguided medical advice and societal pressure.
Replied to by Elon Musk
Results
These powerful videos were featured on X and Instagram, and resonated with over a million viewers, reinforcing the importance of protecting children from dangerous ideologies.
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1M+
Views
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X & Instagram
Featured on
