Dangerously Liberal
Exposing Kamala Harris’s radical agenda through a targeted digital campaign.
2024
American Principles Project PAC
Context
As the 2024 presidential election approached, Kamala Harris emerged as a polarizing figure for conservatives, representing progressive policies and liberal agendas that many voters found concerning.
Challenge
The task was to effectively communicate the risks of Kamala Harris's policies to key battleground states, where the election would be won or lost, amidst fierce competition for voter attention and narrative control.
Approach
LCG partnered with the American Principles Project PAC to create and deploy a powerful short-form digital advertisement highlighting Harris’s liberal record.
The ad was strategically placed in Wisconsin, Pennsylvania, Arizona, Georgia, and North Carolina, leveraging data-driven targeting on digital platforms for maximum impact.
Dangerously Liberal Kamala Ad
This ad was deployed in Wisconsin, Pennsylvania, Arizona, Georgia, and North Carolina during the 2024 presidential election.
Quote
“Since 2019, Logan Circle Group has been instrumental in the American Principles Project’s extraordinary political triumphs across the nation. Their team excels in creating advertisements that are not just original but also profoundly influential, for both digital and television. Our partnership with Logan Circle Group has been crucial in securing significant victories, from ballot boxes to statehouses. We have consistently overcome big money interests on the left with our data-backed media plans and messaging.”
— Terry Schilling, President, American Principles Project
Results
The ad campaign generated significant traction, engaging voters across critical states and contributing to a broader conservative effort to highlight the dangerously liberal candidate Kamala Harris was.
