Make America Healthy Again
Exposing the human cost of Kamala Harris’ war on truancy, with Robert F. Kennedy Jr.
2024
Robert F. Kennedy Jr.
Context
California’s stringent truancy laws, championed by Kamala Harris as Attorney General, have had devastating consequences for vulnerable families. This campaign aimed to expose the human cost of these policies through the powerful testimony of Cheree Peoples and her daughter Shayla, who suffered deeply under these laws.
Challenge
The challenge was to bring national attention to the harsh realities of Harris’s truancy laws and their impact on marginalized families, cutting through the noise of the 2024 presidential election to engage audiences with an emotionally resonant narrative.
Approach
Through a compelling long-form interview hosted by Robert F. Kennedy Jr., Cheree and Shayla shared their harrowing story of injustice and suffering. The interview was strategically distributed across Kennedy’s social media platforms, including X, YouTube, Instagram, and Facebook, to maximize reach and impact.
Long-Form Interview
Over this 30-minute Zoom interview, Robert F. Kennedy Jr. engages with Cheree Peoples and her daughter Shayla, sharing their emotional story with candid insights and heartfelt dialogue.
Results
The interview generated over 1 million views across platforms, successfully drawing attention to the human cost of California’s truancy policies and sparking widespread discussion on the need for more compassionate governance.
-
1M+
Views across X, YouTube, Rumble, Truth Social and Instagram.
-
345K+
Shares and reposts, including Robert F. Kennedy Jr. and President Donald J. Trump.
